How Can We Help Our Beauty Businesses? Industry Insiders Weigh In

How Can We Help Our Beauty Businesses? Industry Insiders Weigh In

How Can We Help Our Beauty Businesses? Industry Insiders Weigh In 1100 650 Raluca MB

It’s easy to feel powerless when thinking of those suffering more than we are as a result of the COVID-19 pandemic. But there are little things we can do to help. The beauty industry is among those to have been swiftly and painfully impacted by the crisis, with salons and clinics forced to shut as we all observe social distancing. In lieu of utilising their (much-missed) services, here are some small ways to help beauty businesses, as shared by industry pros.

Sam McKnight, hairstylist and founder of Hair by Sam McKnight

“Please keep buying what you need from your favourite brands’ websites, and those of their stockists – it will be a lifeline for many small independent brands. And follow your salon or stylist on Instagram for tips, and encouragement.”

Charlotte Tilbury, make-up artist and founder of Charlotte Tilbury

“Care for yourself and care for each other. Skincare is self-care. Now is the time to support each other more than ever, so I think it’s a great time to show someone that you love them by sending a little gesture here and there from a beauty brand to spread some joy.”

charlottetilbury.com

Tata Harper, founder of Tata Harper Skincare

“We have always thought of ourselves as a small, local business and we are thinking of our community now more than ever. In our Vermont factory, we shifted some of our manufacturing capacity to produce hand sanitiser and moisturisers for the incredible people working on the front line. It’s especially important, for those of us that are able, to continue supporting small businesses – the best way to show support for the beauty brands you know and love is to spread the word with your friends, family, and the online community.”

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